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GreenGlow Skincare – Brand Identity & Campaign Design
Location
Budapest, Hungary
Date
2024
Role
Brand Designer / Graphic Designer / Packaging Designer
Project type
Brand Identity, Packaging Design, Visual Communication, Campaign Design
Skincare
“A modern skincare identity inspired by natural glow and soft aesthetics — blending elegance and approachability through thoughtful design choices.”
GreenGlow is a modern skincare brand concept that focuses on natural beauty, balance, and self-confidence. The project explores the creation of a full brand identity system — from logo design and packaging to campaign visuals and digital layouts.
The goal was to create a visual identity that feels clean, fresh, and trustworthy while maintaining a touch of warmth and playfulness. The color palette reflects nature and calmness, while the typography emphasizes approachability and elegance.
This concept also includes a sub-brand, GlowNaturals, designed to extend the product line and reflect a youthful, radiant energy through light tones, soft gradients, and organic shapes.
